Media

Media and Entertainment

Media and entertainment companies are becoming intelligent, sustainable enterprises to maximize value, monetize audiences, and personalize experiences.

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Explore how we can help your media and entertainment business run better


When you spend billions of dollars creating and acquiring content to meet consumer demand, you must respond quickly to changes in the market. A single source of truth is needed to capture, store, and analyze the high volume of transactional data inherent to media – and to make critical business decisions based on real-time financial insights.

  • ✓ Content planning, budgeting, and forecasting
  • ✓Collaboration with subcontractors and contingent workers
  • ✓ Content production budget management
  • ✓ Financial controlling management
  • ✓ Financial close management



Personalized customer experiences and relationships are a key differentiator that helps media and entertainment companies attract, delight, and retain consumers. You can drive additional revenue by upselling content, cross-selling adjacent services or goods, and finding niche audiences for content consumption.

  • ✓ Customer identity and access management
  • ✓ Insight-driven engagements
  • ✓ Customer-centric engagement
  • ✓ Customer experience management
  • ✓ AI-based recommendations



Acquiring the rights for content is a complex and expensive process and you need maximum return on your investment. A centralized view of the IP owned by your organization is crucial to maximizing content value. In addition, support for edge practices that may involve rights clearance at the moment of consumption is key.

  • ✓Rights acquisition management
  • ✓ Outbound and inbound royalty management
  • ✓ License sales management
  • ✓ Real-time rights availability
  • ✓ High-volume micropayments and finance



To augment traditional license fee and advertising revenue streams, you need to manage subscriptions, e-commerce, in-experience purchases, merchandising, donations, and even nonfungible tokens (NTFs). Media and entertainment solutions from SAP can help you embrace new revenue models and make agile adjustments to reflect changes in market conditions.

  • ✓ High-volume subscription lifecycle management
  • ✓Advanced profitability analysis at the customer or content level
  • ✓ Analytics and insights to improve business outcomes
  • ✓ Insight-driven engagements
  • ✓Media-specific commerce solutions


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